Phil Benson began the venture into the motorcycle business in 1981. Known at that time as Harley-Davidson® of Muncie, the dealership was in a building just under 6000 square feet. There were 3 employees at this time; a parts person, a salesperson, and a service technician. The business struggled from day to day until Harley® got financing and went back to private ownership.
In 1986 we bought land and built an 18,000 square ft. building on the west end of Muncie and have been expanding ever since. We are now up to almost 23,000 square feet and need more! We now have 26 full-time and part-time employees, all trained and dedicated to the motorcycle business.
Our local H.O.G.® Chapter is next to none with over 300 members. Each year we raise and donate money to various activities and functions. We have dedicated people in our chapter who grab the reins and make things happen. Our Ladies Of Harley® are as strong as anywhere in Indiana with over 40 female riders with their own motorcycles.
Being in the motorcycle business for 30 years has been a great and rewarding experience for each and every one of us at Benson's. There's no greater feeling than coming to work and doing what you've enjoyed for years and will enjoy for years to come.